Market for Mobile Payment Solutions: User Interfaces,
Wallets, and Banking 2014 - 2019
Mobile payments represents a huge market opportunity and
quite simply one of the most dynamic and fast-evolving arenas within the
convergence of wireless and commerce.
Many aspects of the mobile payments ecosystem are evolving including
what people buy, how purchases are made, what devices are used, how purchases
are funded, how merchants or producers are monetized, and even the identity of
sellers and buyers.
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Payment solutions can be categorized on the basis of the
payment settlement methods, which are instant-paid, postpaid, prepaid or a
combination of these. Funding methods
for payments vary in accordance with many factors including type of wallet,
specific solution, device used for payment, back-office systems, and more. The mobile entire value chain varies
considerably from billing to funding based on many factors including vendors,
specific solutions, degree of banking integration (if any), and other key
factors.
This research evaluates the mobile payments ecosystem,
technology, and players including payment interface systems such as NFC, mobile
wallets and integration with financial institutions. The report analyzes different mobile payment
interfaces, devices, and methods as well as their corresponding support
systems. The report compares different
vendor solutions for wireless wallet and their prospects. The report also assesses the challenges
within the payment industry and defines a roadmap for mobile payments evolution
through 2017.
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This research includes Wireless Solutions to Improve
In-store Sales, Optimize Shopper Engagement, and Combat
"Showrooming", which evaluates solutions to improve in-store sales,
increase shopper loyalty, and overall engagement. These solutions include mobile shopping
applications, friend locator and recommended buying, location-based
marketing/advertisements, embedded entertainment (also known as
"gamification"), social commerce, data intelligence, and more. The report provides retailer strategies and
solutions.
Report Benefits:
Mobile payments
and wireless wallet forecasts through 2019
Identify key
trends and challenges across the mobile payments space
Understand the
role of wireless in shopping, payments and the overall commerce spectrum
Identify the key
drivers, leading companies, solutions, technologies and systems for payments
Understand the use
of wireless and supporting systems for digital and physical goods payments
Identify the
different wallet types and understand the differing levels of integration with
banking
Understand the
market potential of the smartphone enabled, socially connected, entertained
shopper
Understand the
role of mobile as part of wider retail strategies including strategies to
combat 'showrooming'
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Target Audience:
Mobile network
operators
Mobile commerce
companies
Wireless device
manufacturers
Merchants and
producers of all types
Mobile content and
application providers
Banking and other
financial services companies
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