Friday, 4 April 2014

Digital Advertising: Market Opportunities and Forecast 2013-2018

Digital Advertising: Market Opportunities and Forecast 2013-2018

Digital advertising methods have made a substantial impact on traditional media and advertising in recent years.  Advancement of technologies and consumer preferences, such as handheld device usage, social media, and online news, is driving marketers to choose digital media platforms.  This is causing a huge dislocation for traditional media, which is particularly hard hitting to print and TV based advertising. 

Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising.  Emerging methods such as wearable technologies (augmented reality in particular) represent a completely new channel that will supplement existing wireless modalities such as smartphones and tablets.

This research evaluates digital advertising methods, key issues, challenges, and opportunities for players in the ecosystem.  The report includes analysis of existing and emerging display/UI methods as well as supporting systems and procedures.  The report also includes market driver evaluation and forecasts for digital advertising in various modalities.

Target Audience:

    Web portal companies
    Advertisement agencies
    Digital content providers
    Internet media companies
    Mobile network operators
    Digital advertising companies
    Mobile commerce companies
    Mobile advertising companies
    Wireless device manufacturers
    Brand management companies

Report Benefits:

    Digital advertising forecasts
    Understand digital advertising strategies
    Learn about the impact of Real-time Bidding (RTB)
    Learn about direct response and commerce decision cycle
    Identify trends and opportunities in various digital ad methods
    Understand emerging digital advertising methods such as direct response
    Understand the future of next generation methods such as Augmented Reality
    Identify the role of Big Data in digital advertising and how it will affect the future of advertising

Contact US:   

Office: United States
State Tower
90 State Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030


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