Digital Advertising: Market Opportunities and Forecast 2013-2018

Digital Advertising: Market Opportunities and Forecast 2013-2018

Digital advertising methods have made a substantial impact on traditional media and advertising in recent years.  Advancement of technologies and consumer preferences, such as handheld device usage, social media, and online news, is driving marketers to choose digital media platforms.  This is causing a huge dislocation for traditional media, which is particularly hard hitting to print and TV based advertising. 

               

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Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising.  Emerging methods such as wearable technologies (augmented reality in particular) represent a completely new channel that will supplement existing wireless modalities such as smartphones and tablets.

This research evaluates digital advertising methods, key issues, challenges, and opportunities for players in the ecosystem.  The report includes analysis of existing and emerging display/UI methods as well as supporting systems and procedures.  The report also includes market driver evaluation and forecasts for digital advertising in various modalities.

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Target Audience:

    Web portal companies

    Advertisement agencies

    Digital content providers

    Internet media companies

    Mobile network operators

    Digital advertising companies

    Mobile commerce companies

    Mobile advertising companies

    Wireless device manufacturers

    Brand management companies

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Report Benefits:

    Digital advertising forecasts

    Understand digital advertising strategies

    Learn about the impact of Real-time Bidding (RTB)

    Learn about direct response and commerce decision cycle

    Identify trends and opportunities in various digital ad methods

    Understand emerging digital advertising methods such as direct response

    Understand the future of next generation methods such as Augmented Reality

    Identify the role of Big Data in digital advertising and how it will affect the future of advertising

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